e-Commerce, Marketing, & Your Online Presence

Aetos offers comprehensive guidance that extends beyond data privacy and AI. We can help ensure all aspects of your online presence – from marketing to social media and website content – consistently project professionalism and build lasting trust with your customers, investors, and the general public.

  • Marketing

    Marketing is public facing, which means it's closely watched by customers, investors, and regulators alike. Aetos offers the guidance you need to establish and maintain marketing best practices that ensure compliance and foster confidence.

    Cookies and Similar Technologies: Consulting on best practices for your website's use of cookies and other tracking technologies to align with global privacy regulations like GDPR and CCPA, building transparency and user consent.

    Email, Phone Calls, and Text/Fax/Autodialers (TCPA): Developing of compliant practices for your communication channels and respecting consumer preferences.

    Claim Substantiation: Strategies to ensure your marketing assertions are supportable, particularly around AI-related claims where regulators like the FTC are increasing their focus, helping you maintain your brand’s credibility.

    Social Media Compliance: Social media marketing is a unique regulatory landscape that involves a range of issues from navigating state-level regulations concerning children's data to responsible advertising practices.

    Prize Promotions: Guidance on running engaging and compliant prize promotions.

    Endorsement Disclosures: Setting and enacting best practices for transparency in your influencer marketing and endorsements to align with FTC guidelines.

  • e-Commerce

    Your online platform is almost certainly a cornerstone of your business. Aetos offers comprehensive consulting expertise in e-commerce and internet compliance to help you present a professional, trustworthy online presence for your company.

    Auto Renewal Compliance: Transparent and compliant practices for subscription and auto-renewal processes to foster positive customer relationships.

    Dark Patterns: Identifying potentially deceptive design elements on your website to promote ethical and compliant user experiences.

    Website Terms of Use (TOU): Every website needs clear, user-friendly website terms of use that meet the criteria of their target markets.

    User-Generated Content (UGC): Establishing responsible strategies for managing and moderating user-generated content.

    Marketing Intake Forms: Designing marketing intake forms that consider privacy regulations when collecting user information.